One of the challenges for the individual contributor is that they have a boss, in short the boss is the customer. Like all customers they may decide to not do business with you anymore. Advertisements
iPhones are great, Apple Inc Isn’t.
A core of why life is so difficult for professionals.
What happens when bad reviews are policy?
Understanding scope of a job for the Action Oriented individual is a difficult process. Acceptable scope is different in every instance.