One of the challenges for the individual contributor is that they have a boss, in short the boss is the customer. Like all customers they may decide to not do business with you anymore.

It could be because you’re not fitting their needs, they don’t’ want to spend the money, or something external happened that modified your relationship your customer. Therein lies the problem, if you’re one customer decides to not do business with you anymore the loss is complete.

Much of the misbehavior and corporations comes from this simple fact. They realize they are the customer and you need them much more than they need you.

Posted by Mike Peluso

Mike Peluso writes about the collision between between the business / professional world and life. He also writes about the journey involved with the Peluso Presents efforts including the Blog, Books, and Podcast so that others may benefit from his efforts. From Mike: I spend hundreds of hours working on these articles every year with no compensation other than support I get through donations. You can support with a tip and by Subscribing to the Podcast (and writing a review on iTunes would be really appreciated as well!) One time tips:

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