One of the most fascinating things about the self driving vehicle effort is that it will have such a major impact on the economy and the world.  If you are in any way engaged in the world of trucking or logistics I feel really bad for you.  But it’s not just the trucking industry that will have to deal with major issues.  It’s also going to have an effect on working professionals and here is one major tell sign that the transition is already in place.   

Currently, in the short term, we are adopting and adapting to minor modifications to vehicle automation.  This automation includes self parking cars and intelligent cruise control.  I’m always fascinated when I see tentative steps that are so clearly showing the future trends.  This implementation is typical of companies like Microsoft and Mercedes. They are taking existing tech and shoehorning it into existing consumer behavior patterns.  In this case, the product “In Car Office” will let you integrate your calendar, to-do list, and contacts with your car’s navigation facility.  

Ok, I get it, Mercedes is trying to turn their car into an impossible to upgrade $40,000 smart phone because that’s what people want today and that’s pretty classic.  But in this instance the effort is built around automating the things professionals are currently doing in the car.   Once that’s figured out, one way or another (I’m thinking a future generation of Apple Carplay will do a better job of this particular task) it stands to reason that the next step is what I predicted ages ago.. I.e. the expectation will be that commute time becomes work time.  Want to unwind on your commute to and from work or a meeting?  Sorry charlie, that report still needs to be into the boss and you’ll get a negative mark on your next review if your not being a great team member by being available 24/7.     

I don’t think it’ll end with hopping in our car and saying “drive to work” and then starting on a spreadsheet report in our in-car desk.  Realistically In the future this move to partially automated vehicles will morph into completely self driving cars, which will eventually obfuscate the need for any vehicle ownership at all.  Why deal with insurance, gas, electric charging times, repairs etc when you can just click on an ap in your smartphone and a clean, neat driverless car pulls up exactly when you need it for pennies a trip?  It’ll be Point to Point public transportation for the masses with different companies catering to different niche’s.   Just call “Business Ride Inc” when you have to go to a meeting or the office.  Log into your work account on the in-vehicle office and get to work. 

I’m under no illusions, this is a generational behavior change and won’t be fully implemented for decades.  I cite as an example how many people still buy music on CD’s at Walmart?  This, in an age, when the MP3 has already been supplanted by streaming services for Gen Y.    

It won’t just be business either.   All you have to see is how Millennials behave with uber and you can see where the generation after Millennials would be comfortable throwing their 7 year old into a self driving car service so they can get to school on time.  I can see it now…”
“Kiddy Kab” were their ride is perfectly safe and the company and parents continually  monitor the child’s behavior (Hey “Business Ride Inc” will have a screen dedicated just to kids, you know, so you can be a good and involved parent).  Kiddy Kab will include enriching activities to help prepare them for their school day.  

I have to say that I feel a bit bad thinking about all this.  I guess even our kids won’t get out of being productive during the car ride to school.  

Inspired by:

http://thenextweb.com/insider/2016/09/02/mercedes-and-microsoft-want-your-car-to-be-an-office-because-driving-isnt-dangerous-enough/

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Posted by Mike Peluso

Mike Peluso writes about the collision between between the business / professional world and life. He also writes about the journey involved with the Peluso Presents efforts including the Blog, Books, and Podcast so that others may benefit from his efforts. Read the Blog: www.PelusoPresents.com/ Listen to the Podcast: http://pelusopresents.libsyn.com/ Support the Effort: https://www.patreon.com/pelusopresents

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