Coming to Terms

Dink is a great name, it’s descriptive, it’s a noun, and it’s an easy identifier with a hard consonant sound at the end.  DinK.  We are Dinks.

If on the off chance you don’t know what a Dink is, it stands for Dual Income No Kids.  For anyone who has kids, this can be a descriptive phrase for a wondrous magical fantasy world where you can actually spend your hard earned money on yourself.  For Marketers it’s a hugely valuable target market because it generally means a couple that has significant discretionary spending.


One of the elements of the book writing project is coming up with an central thesis.. My subject matter is the individual contributor.. and i’ve struggled to come up with a name that works.  An identifier that I can use that can also be catchy.  The

I really want something that is descriptive, that’s a noun, or a verb.  The closest I’ve come is PIC, for Professional Individual Contributor.   PIC is a verb, PIC Me, PIC You.   It’s also an adjective.  PIC’Y, as in ‘picky’..  I’m not sure i’m 100% happy with it, but it’s what I’ve got so i’m claiming it as my own, well our own because if you know what a PIC is then you’re part of our community.

So i’m picking PIC as my focus for the writing project and the Blog.

Coming to Terms – The Coming to Terms posts are explanations the terms we use and what the underlying meaning they are to this site, the books, and our community.

Posted by Mike Peluso

Mike Peluso writes about the collision between between the business / professional world and life. He also writes about the journey involved with the Peluso Presents efforts including the Blog, Books, and Podcast so that others may benefit from his efforts. From Mike: I spend hundreds of hours working on these articles every year with no compensation other than support I get through donations. You can support with a tip and by Subscribing to the Podcast (and writing a review on iTunes would be really appreciated as well!) One time tips:

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