I’m wondering if I need a mission statement for the blog. Why would someone want a mission statement for the blog? Well it gives focus.. Does a single person need focus? Sometimes yes, and sometimes no. Since i’m very clear about my blog I don’t think I need one. Ideally I’d like to expand the blog one day with additional authors. That turns it from a pulpit to an organization.
Mission statements define the organization’s purpose and primary objectives. These statements are set in the present tense, and they explain why you exist as a business, both to members of the organization and to people outside it. Mission statements tend to be short, clear and powerful.
Vision statements also define your organization’s purpose, but they focus on its goals and aspirations. These statements are designed to be uplifting and inspiring. They’re also timeless: even if the organization changes its strategy, the vision will often stay the same.
Ok, let’s start with the mission statement. It needs to be: Short. Clear. Powerful. To create one then I need to really think about the value of the blog as a product so there is clarity on what we are writing about. This forces us to think about what our goals are of all the posts. Then the mission statement for the blog starts to drive the same value it does for a organization, i.e. it creates focus, which makes sense as the moment I add a second author, I am a organization… So I put a little bit of thought into it.
The current mission of Peluso Presents is to provide a forum and a discussion for the world of the Professional Individual Contributor. It will focus on the challenges individual contributors face in the professional world, it will chronicle the how’s and why’s of the environment, and it will offer solutions if they are available both practical and theoretical.
The vision of Peluso Presents to provide broadly accessible, unique, insightful and entertaining content in the subject areas it highlights. It will also serve as a chronicle of the different projects that are undertaken by the contributors so that others who wish to engage in similar efforts will have a reference and encouragement with their journey.
What do you think?
Stay tuned for Part II